Marcus Lloyd | Content Creator

WORK EXPERIENCE



Lloyd Digital Consulting, New York, NY September 2014 – Present

Content Creator/ Social Media Manager

Including but not limiting to these clients: Mr. Porter, Rosewood Hotels, Marriot Hotels, Urban Outfitters, Belmond Hotels, Seabourn Cruise, Nisolo Shoes, 1,000 Stories, Visit Savannah

• Creating visual content packages

  • Prepared and executed social media strategy to expand Nick Graham social media following to 28,000+ followers

• Consulting with brands on social strategies for all platforms

• Basic web design and video editing for visual content

• Research and identify key influencers for brand ambassador programs

• Monitor, listen and responding to fans in a “Social” way while cultivating more fans/followers

CBS Sports, New York, NY August 2013 – January 2014

Social Media Manager

• Optimized and created or shared content across 10 social networks daily

• Live Tweeted/Facebook coverage for 50 SEC and NFL games for CBS Sports network

• Implemented fan engagement strategy, responsible for significant social research

• Pitched and executed an 8 week series on "Best Last Minute Drive QB's" for NFL Monday QB on CBS Sports Network

• Worked with production on integrating social media into the broadcast and 24-hour cable network games, shows, and features.


ICED Media Digital Marketing Agency, New York, NY May 2012 – June 2013

Online Community Manager

• Daily supervision and management of social media platforms via Twitter & Facebook

• Collaborating on marketing cycle strategy and planning

• Prepare bi-weekly conversation calendars for client review

• Engage daily in real time with influencers, celebrities, consumers, and other Twitter users in order to grow exposure and awareness

Columbia Records, New York, NY May 2011 – June 2012 


Brand Partnerships Intern

• Devised marketing strategies for artists on the Columbia label, highlighting new media and consumer interactivity

• Established new branding partnerships between Columbia artists and well-known American brands

SKILLS / STRENGTHS

• Excellent in Adobe Photoshop, Lightroom and Final Cut Pro

  • Owner of award nominated blog

• Excellent written and verbal communication skills

• Extensive knowledge of all social media platforms

• Hootsuite Certified

EDUCATION

Brooklyn College, Brooklyn, NY; Broadcast Journalism Major; May 2011 - May 2014

Texas Southern University, Houston, TX; Mass Communication Major; August 2006 – May 2007